Keyword: profit margin

Disruptive Technology (9/28/1999)

Dominant companies' preoccupation with pleasing high-end customers for higher profit margin inadvertently creates niches at the low-end of the market for start-ups to invade.

Keywords: disruptive technology, innovations, Kmart, market entry, market niche, profit margin, Sears, Sony, sustaining technology, Wal-Mart

McDonald Toys Inc. (6/22/2006)

McDonald depends on free toys to drum up sales of mature Happy Meals.

Keywords: advertising, competition, McDonald, profit margin, scale economy, Teenie Beanie, tie-in promotion, toys

Survival of the Fittest (3/7/2002)

In the PC business, low profit and generic products are compatible with market domination.

Keywords: commodity, Dell, direct marketer, direct sales, generic products, inventory, market share, PC, product innovation, profit margin, R&D, survival of the fittest

The Rise of Chicken (9/7/2005)

By vertically integrating the chicken business and applying quality control and standardization to all the steps from production to marketing, Tyson Foods has brought better and cheaper chicken to consumers, higher wages to workers and fatter returns to shareholders in a once low-profit commodity business.

Keywords: brands, chicken, mechanization, profit margin, standardization, technology, Tyson Foods, vertical integration, wages

Value Eating (6/22/2006)

Super-sizing fast-food items boosts both the bottom line and the waistline.

Keywords: bottom line, bundle, calories, Coke, fixed cost, fries, Happy Meals, McDonald, medium extra value meals, obesity, pricing, profit margin, quarter pounder, variable cost, waistline